H/T/P shortlisted for 2020 GOR Best Practice Award

Posted on 24th February 2020 by Berlin in Uncategorized

Happy Thinking People is excited and honoured to be shortlisted for the Best Practice Award at the 2020 German Online Conference!

Our paper is a case study exploring the interplay between Virtual Reality and face-to-face research in a usability and innovation project. It’s based on work we conducted recently for our wonderful client Electrolux.

The benefits of using VR prototypes for higher-cost categories in innovation and design research are well known – logistics, greater modification flexibility, lower cost, virtual in-store and competitive choice scenarios.

We wished to understand how well VR works across age groups, from 20 – 60.

Another area of exploration: how far do usabilty insights go with state-of-the-art VR headsets – can researchers capture aspects such as weight, colours, finishing, materials and more?

The results were fascinating – contributing to best practice of how VR works in market research.

This year the GOR is coming to Berlin, the unrivalled capital of digital start-ups in Germany-

If you’re interested in finding out more, but can’t make it, please get in

In the meantime: fingers crossed!

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Happy Thinking People GmbH
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