Russia is a country that is easily neglected – it’s huge, complex, and often critised politically.
But it’s changing fast – faster than many realise.
Our studies for numerous categories in the region over the past few years have highlighted societal changes, indicating a shift in sentiment, with people organising differently on a local level to become forces for good.
We’ve summarised our observations and insights – you can download the report free here at marktforschung.de:
And for reference, here are some economic toplines that indicate why Russia is an opportunity that many companies and brands might profit from investigating more deeply:
- the world’s 11th largest economy by Gross Domestic Product
- world’s fastest growing stock market in 2019
- largest country in the world by land, and with a record 11 time zones
- falling unemployment rates – currently below 5%