Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
From analysis to insights to action
PressHow can qualitative researchers ensure better actionability of their reports and insights?
BVM’s subgroup AKQua tackled this topic in a one-day industry-wide workshop, summarized here by Edward Appleton and Sanofi’s Dr. Christiane Quaas.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
