Sven Arn, H/T/P Partner and Managing Director, will be presenting in London at the 2019 Festival of Marketing (https://www.festivalofmarketing.com/welcome) the world’s largest global event dedicated to brand marketers.
He will be sharing a case study on how a careful fusion of semiotics, social media analysis and creative storytelling helped rejuvenate Suze, an over 100 years old apéritif brand.
The innovative approach was designed specifically to unearth stories from the brand’s past, identify potentially resonant narrative threads, and re-assemble them to create a powerful new platform.
It’s a fascinating story – well worth the effort to attend. Hurry though – it’s next week!
If you can’t make it, but are interested in finding out more, please get in touch.
Thanks to Pernod for allowing us to partner with them on this, in particular our wonderful client Juliette – and also to the lovely folk at AURA and the AQR for inviting us to present. It’s an honour to present in front of such a diverse and brilliant audience.