Digital has radically changed the way most of us live our lives – access our music, chat to friends, find our way in foreign towns…the list is endless, the upsides are vast – the benefits multiple.

But increasingly in our research work across the world we detect a sense of digital frustration, unease: people tell us just by-the-by that they put their smartphones in a draw last thing at night, out of reach. They talk about the spookiness of being listened to, watched.

Are we at a digital tipping point, a shift back to analogue formats? What do the most digitally savvy, Gen Z, together with a smattering of younger Millennials think, where are they at – and what can we extrapolate from that?

We conducted a 3 country study* to find out. Here’s a summary of the key findings…

Interested in finding out more?
Please get in touch for the full report.