Brand Relationships Post-Coronavirus
What’s the new normal all about? H/T/P conducted a global qualitative study using our TrueStories storytelling techniques to explore how brand relationhips may change, summarized in seven hypotheses.
Digital has radically changed the way most of us live our lives – access our music, chat to friends, find our way in foreign towns…the list is endless, the upsides are vast – the benefits multiple.
But increasingly in our research work across the world we detect a sense of digital frustration, unease: people tell us just by-the-by that they put their smartphones in a draw last thing at night, out of reach. They talk about the spookiness of being listened to, watched.
Are we at a digital tipping point, a shift back to analogue formats? What do the most digitally savvy, Gen Z, together with a smattering of younger Millennials think, where are they at – and what can we extrapolate from that?
We conducted a 3 country study* to find out. Here’s a summary of the key findings…
Interested in finding out more?
Please get in touch for the full report.