Can market research adopt a 100% visual approach to survey design, using no words whatsoever – and still be able to uncover insights and brand stories?
Sarah Jin dived in with an experiment designed to test these questions, and learned a whole lot more about Social Media Language used by Digital Natives. She suggests conclusions for researchers, younger and more mature.
Note: this article is in German, please contact@happythinkingpeople.com if you’re interested in an English version.
Download PDFIn this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
