Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Bringing insights to life
PressClaudia Antoni and Edward Appleton focus on insight activation strategies, with case studies on how H/T/P brought insights to life.
Claudia Antoni and Edward Appleton focus on insight activation strategies, with case studies on how H/T/P brought insights to life. Spring 2019 issue/ QRCA’s Views magazine.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
