Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Is that really qualitative research?
PressEdward Appleton writes in marktforschung.de (Feb. 2019) about the changing nature of qualitative research in an age of AI and automation.
Edward Appleton writes in marktforschung.de (Feb. 2019) about the changing nature of qualitative research in an age of AI and automation.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.