Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Online communities – opportunities for digital qual research
PressEdward Appleton writes about the multiple advantages of using the increasingly popular Online Communities (MROCs) in Research and Results 6/2018, including some global case studies from H/T/P.
He also outlines some watch-outs for clients looking to implement online research communities across the globe. H/T/P was one of the first agencies in Germany to work with MROCs.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
