Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Edward Appleton writes about the multiple advantages of using the increasingly popular Online Communities (MROCs) in Research and Results 6/2018, including some global case studies from H/T/P.
He also outlines some watch-outs for clients looking to implement online research communities across the globe. H/T/P was one of the first agencies in Germany to work with MROCs.
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