Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Is the future of qualitative research digital?
PressEdward Appleton examines how digital has enhanced the status of qualitative research.
Edward Appleton examines how digital has enhanced the status of qualitative research – and suggests the right mix between digital and analogue will be the future.
Download PDFRelated
-
-
Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
-
Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
