Happy Thinking People is giving a paper at the 2018 Insights Conference in Frankfurt on 22 August on the very broad area of consumer centricity.
It’s a familiar topic – and one easy to pay lip-service to. For researchers this is a source of potential frustration – when not enough happens following a research project.
We can improve things ourselves if we focus on the area of activation, which is critical to things actually happening, perceived impact and ROI.
There’s often a sense of deflation following the presentation of strategic or complex results – the immediate post-debrief relief and excitement is followed by a sobering dawning of the complexity of the implementation phase. It can be overwhelming – leading to procrastination, inertia even. We often refer to it as “post-research-depression” – with a smile, of course.
H/T/P has a range of tools that counter this.
Thomas Ludzinski, Senior Project Director with H/T/P, will be sharing tools and techniques to facilitate actionability, from fieldwork through interactive customer workshops to new ways of disseminating results throughout client side organisations.
It would be great to see you in Frankfurt – click here to see the full programme and register: Insights 2018.
If you can’t make it, please get in touch to find out more.