Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Soothing creative tensions
PressHow research can help foster great creative work – avoiding an over-rationalised approach, and facilitating 'with edge'.
How research can help foster great creative work – avoiding an over-rationalised approach, and facilitating ‘with edge’. Research and Results International Edition 2016/17, Edward Appleton.
Download PDFRelated
-
-
Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
-
Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
