Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Big data and qual market research
PressWhat role does Qual market research play in the Big Data era?
What role does Qual market research play in the Big Data era? H/T/P presents with Zalando at the VSMS Congress in Zurich. planung&analyse reported in March 2018.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
