We’re at the GOR 2018 participating in an exciting Podium Discussion on the changing role of innovation in Market Research.
Research is changing rapidly – the forces of digital disruption are blowing through the industry, with automation, agility and AI driving quicker, cheaper research outcomes. The stress is on efficiency.
What about MR innovations that lead to more powerful outcomes?
What time is left for the co-creation process between clients and agencies, who together traditionally developed new approaches?
And in times of strict budgetary control: who pays for it? Digital newcomers with completely different cost structures often force established players to innovate in areas where it is not at all sure whether that method will catch on, deliver a positive ROI. Risky stuff…
Then there’s the backdrop of noisy tech-hype, over-promises abound – but by no means all new services or tools succeed. In fact, many start-ups continue fail.
The future lifeblood of our industry no doubt depends on successful innovation – for ourselves and our clients, clientside and agency alike. But how should we approach it, organise – in times where sprints are normal, everyone is seemingly breathless, and today’s innovation is tomorrow’s old news?
Join us in Cologne at the event for what will no doubt be a lively debate!