Getting close – from a distance
Sven Arn and Edward Appleton talk about new learnings in digital qualitative research.
Gen Y meets Gen Z
Pressplanung&analyse reports on the findings of Happy Thinking People’s ongoing Gen Z Community in its “Editor’s Pick”.
planung&analyse (April 2017) reports on the findings of Happy Thinking People’s ongoing Gen Z Community in its “Editor’s Pick”.
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Going digital with more complex qual briefs
In this second part of a series on advances in digital qual research with Esomar, H/T/P researchers Sven Arn and Edward Appleton detail how more complex qual briefs are successfully addressed by digital tools.
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Post-coronavirus HTP study: have things changed between us?
Happy Thinking People’s global qualitative study examines how in an imagined post-coronavirus situation the relationship between people and brands will change.
