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Happy Thinking People Presenting at Esomar Congress 2017

Posted on 11th September 2017 by München in Uncategorized

Mobile communication is becoming increasingly visual – think Instagram, Snapchat, YouTube; the use of filters, emojis, storylines is also on the up.

Is research adapting quickly enough to this Social Media-inspired, visual-first approach? Mobile ethnography in particular?

We conducted a 3-country test-and-control word-deprivation study to see how a traditional mobile ethnography approach using words and pictures contrasted with one that encouraged participants to use filters, hashtags, emojis and zero words: to better understand when an expressive, heightened reality visual approach delivers richer results.

We’re presenting the findings next week at the Esomar Congress 2017 – it’s a fascinating study, with a fascinating name:

Out with Words. Are Pictures the New Black?

Get in touch if you’re interested in finding out more – or hooking up with us at Esomar!



Happy Thinking People GmbH
Blumenstr. 28, D-80331 München
Tel: +49 89 290040 4000
Fax: +49 89 290040 4027
Email:

Happy Thinking People GmbH
Rosenstr. 17, D-10178 Berlin
Tel: +49 30 327986 8600
Fax: +49 30 327986 8620
Email:

Happy Thinking People AG
Stauffacherstr. 101, CH-8004 Zürich
Tel: +41 44 204 16 26
Fax: +41 44 204 16 27
Email:

Happy Thinking People Pvt. Ltd., 201, Sai Nara Building, 21 North Avenue,
Linking Road (Above Kotak Mahindra Bank), Santacruz (West), Mumbai, 400 054
Tel: +91 226 6905400
Fax: +91 226 6905454
Email:

Happy Thinking People France SAS
20, rue des Capucines, F-75002 Paris
Tel: +33 1 53 66 60 95
Fax: +33 1 46 27 05 35
Email: