The world seems to be going visual – what happens when we use no words whatsoever in research?
We’re presenting a new mobile qual study at IIEX Europe 2017 – “Lost for Words” – on precisely that topic. It’s an experimental pictures-only approach amongst Gen Z – everything was visual, the questions, participant responses, the analysis, reporting….
Driven by playfulness and a desire to adapt our methods to emerging social media trends, the study explored how visuals might help us and our clients access a richer, more natural understanding of a context, of emotions, or a particular situation.
The study continues Happy Thinking People’s tradition of innovation in pictorial research – starting with our ImageryScale Tool which was part of the founders’ original toolkit, and encompassing our Trend-E-motion® and Brand-E-motion® approaches, both of which help brand owners and creatives tap into implicit reactions to brand imagery.
If you’re interested in any of our visual tools, or the current study – please get in touch.
Added on Feb 28: IIEX Europe 2017 – Impressions