H/T/P managing director Thomas Schindlbeck was invited as a speaker to the “Transatlantic Days” at Duke University in Durham, North Carolina, to present state-of-the-art methodology in global research and to kick-off a transatlantic exchange program between Duke University and H/T/P, where every year students from Duke University will be given the opportunity to conduct an internship at one of the H/T/P offices. The emphasis will be on developing and extending tools and techniques for marketing research together with the R&D department as well as conducting internal studies which explore specific areas of interest for marketing research with an international focus.
Barbara von Corvin was invited as a speaker to the MTP-Plenum in Munich to present and promote the professional field of a qualitative researcher and consultant to a group of marketing oriented students of Munich’s Universities.
Paul Thomas was delighted to host a group of students in Creative Food Marketing from Hogeschool HAS Den Bosch, Netherlands, at the H/T/P Berlin office. As part of the ‘Uni-days’, they got to know and experience H/T/P, their expertise and approaches and finally took part in a focus group to explore some ways H/T/P helps consumers to express themselves using projective, sensorial and imagery techniques.